Privacy policy
Privacy Policy
Company: Shower Filters UAE
Effective Date: May 10, 2026
Last Updated: May 17, 2026
Jurisdiction: Dubai, United Arab Emirates
Commerce Platforms: Google Merchant Center, Meta Shops, Noon, Amazon.ae, and our official website
1. Introduction
Shower Filters UAE (referred to as "Shower Filters", "Company", "we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:
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Visit our Merchant Center listings (Google, Meta, Noon, Amazon)
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Purchase our shower filters
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Contact our customer support
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Visit our website at www.showerfiltersuae.ae
We comply with:
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UAE Federal Law No. 45 of 2021 (Protection of Personal Data)
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Dubai DED e-commerce guidelines
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International standards for EU and UK customers (GDPR principles)
2. Information We Collect
We collect the following categories of personal data:
| Category | Specific Data Points | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth (for age verification) | Order processing, delivery confirmation |
| Contact Data | Billing address, shipping address, email address, phone number (including WhatsApp) | Shipping, returns, customer support |
| Transaction Data | Products purchased, order date, quantity, price, payment method | Fulfillment, refunds, warranty |
| Technical Data | IP address, browser type, device ID (collected via Merchant Center platforms) | Fraud prevention, analytics |
| Usage Data | Pages visited, time spent, clicks on our product listings | Improving product listings, marketing optimization |
| Communication Data | Email correspondence, chat logs, call recordings (with your consent) | Training, dispute resolution, quality assurance |
Sensitive Data: We do NOT collect health data, biometric data, or political/religious information. Water quality preferences are not considered sensitive data.
3. How We Collect Your Information
We collect data through the following channels:
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Direct interactions: You provide data when placing an order, requesting a return, or contacting us via WhatsApp +971 50 123 4567.
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Merchant Center platforms: Google, Meta, Noon, and Amazon share your name, address, and email with us only after a completed purchase.
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Automated technologies: Our website and merchant storefronts use cookies and tracking pixels.
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Third-party sources: Payment gateways (e.g., Stripe, Checkout.com) share transaction confirmation (not full credit card numbers).
4. Legal Basis for Processing (For EU/UK Customers)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your data based on:
| Processing Activity | Legal Basis |
|---|---|
| Processing and shipping orders | Contract performance |
| Sending order updates and delivery notifications | Contract performance |
| Processing returns and refunds | Contract performance |
| Sending marketing emails (with unsubscribe option) | Legitimate interest + opt-out |
| Fraud prevention and security | Legal obligation |
| Analytics and product improvement | Legitimate interest |
You may withdraw consent at any time by emailing privacy@showerfiltersuae.ae.
5. How We Use Your Information
We use your personal information for the following business purposes:
| Use Case | Description |
|---|---|
| Order fulfillment | Processing payments, packing shower filters at Warehouse G-12, Al Quoz, arranging delivery |
| Returns & refunds | Verifying eligibility (30-day policy), issuing refunds to original payment method |
| Customer support | Responding to WhatsApp +971 50 123 4567 and email inquiries within 24 hours |
| Warranty claims | Registering your 12-month warranty, shipping replacement units |
| Fraud prevention | Cross-checking IP addresses, shipping addresses, and payment methods |
| Marketing (opt-in only) | Sending discount codes, new filter announcements, water quality tips for UAE |
| Merchant Center optimization | Improving product titles, images, and descriptions based on purchase data |
We never sell your personal data to third parties.
6. Disclosure of Your Information
We share your data only with the following categories of recipients:
| Recipient Category | Examples | Data Shared | Legal Safeguard |
|---|---|---|---|
| Delivery partners | Aramex, Fetchr, Emirates Post | Name, shipping address, phone number | Data processing agreement (DPA) |
| Payment processors | Stripe, Checkout.com, PayPal | Order amount, transaction ID (not full card details) | PCI-DSS compliance |
| Merchant platforms | Google, Meta, Noon, Amazon | Order confirmation data | Platform privacy agreement |
| IT & analytics | Google Analytics, Meta Pixel | IP address, browsing behavior | Anonymization where possible |
| Legal authorities | Dubai Police, DED, UAE courts | All relevant data | Legal warrant or court order |
Third-party processors are contractually prohibited from using your data for any purpose other than providing services to Shower Filters UAE.
7. International Data Transfers
Shower Filters UAE operates exclusively from the UAE. However, some third-party processors (e.g., Stripe, Google) may store or process data outside the UAE, including the United States and the European Union.
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For customers in the UAE: Data remains subject to UAE law.
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For customers in the EEA/UK: We ensure adequate safeguards (Standard Contractual Clauses) are in place.
By using our service, you acknowledge that your data may be transferred to countries with different data protection laws. We take all reasonable steps to protect your data.
8. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy:
| Data Category | Retention Period | Reason |
|---|---|---|
| Order and transaction data | 5 years from last purchase | UAE tax law, warranty support (12 months), dispute resolution |
| Customer support chat/email | 2 years from last contact | Training, quality assurance, recurring issue tracking |
| Marketing opt-in data | Until you unsubscribe + 6 months | Legal compliance with anti-spam laws |
| Website analytics (IP addresses) | 14 months (Google Analytics default) | Platform limitation |
| Return and refund records | 3 years from refund date | Fraud monitoring, DED audit requirements |
After the retention period ends, data is permanently deleted or anonymized.
9. Your Privacy Rights (UAE & International)
Depending on your location, you have the following rights:
| Right | Description | How to Exercise |
|---|---|---|
| Right to access | Request a copy of all data we hold about you | Email privacy@showerfiltersuae.ae |
| Right to correction | Correct inaccurate or incomplete data | WhatsApp +971 50 123 4567 |
| Right to deletion | Request deletion of your data (subject to legal retention) | Submit request via email |
| Right to restrict processing | Limit how we use your data (e.g., no marketing) | Use unsubscribe link in emails |
| Right to data portability | Receive your data in a machine-readable format (CSV/JSON) | Email privacy@showerfiltersuae.ae |
| Right to object | Object to processing based on legitimate interests | Same channel as above |
| Right to withdraw consent | Withdraw marketing consent at any time | Click "Unsubscribe" or reply "STOP" to SMS |
Response time: We respond to all requests within 15 business days (UAE law allows 30 days). There is no fee for reasonable requests.
Verification: For security, we may require proof of identity (copy of Emirates ID or passport) before processing sensitive requests.
10. Children's Privacy
Our products and services are intended for adults aged 18 years and older. We do not knowingly collect personal information from children under 13.
If you believe a child has provided us with personal data, contact us immediately at privacy@showerfiltersuae.ae and we will delete the information.
11. Cookies and Tracking Technologies
We use cookies on our website and merchant storefronts for:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential cookies | Shopping cart, checkout, login | Session |
| Preference cookies | Remember language (English/Arabic), currency (AED) | 12 months |
| Analytics cookies | Google Analytics, Facebook Pixel | 14-24 months |
| Marketing cookies | Retargeting ads for shower filters | 90 days |
You can disable cookies via your browser settings. However, some features (e.g., checkout) may not function properly.
Do Not Track (DNT): Our systems currently do not respond to DNT signals from browsers.
12. Data Security
We implement the following security measures to protect your data:
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Encryption: All data transmitted between your browser and our servers uses TLS 1.3 (HTTPS).
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Access control: Only authorized Shower Filters UAE employees (customer support, warehouse managers at Al Quoz) have access to personal data.
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Two-factor authentication (2FA): Required for all administrative access.
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Regular audits: Security scans performed monthly.
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Payment data: We never store full credit card numbers. Payment processing is fully delegated to PCI-DSS Level 1 providers (Stripe, Checkout.com).
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Breach notification: In the event of a data breach affecting your personal information, we will notify you and the relevant authorities (Dubai DED or UAE Data Office) within 72 hours of discovery.
13. Your Consent
By purchasing a shower filter from Shower Filters UAE or contacting us via +971 4 587 1234, +971 50 123 4567, or email, you consent to the collection and use of your personal information as described in this Privacy Policy.
You may withdraw consent at any time by emailing privacy@showerfiltersuae.ae. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
14. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Material changes will be communicated via:
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Email to your registered address (if available)
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Notice posted on our Merchant Center storefronts
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Updated "Last Updated" date at the top of this policy
We encourage you to review this policy periodically.
15. Contact Information for Privacy Matters
For all privacy-related inquiries, data access requests, or complaints, please use the following dedicated contact:
| Purpose | Contact Method |
|---|---|
| Privacy questions | Email: privacy@showerfiltersuae.ae |
| Data deletion request | Email: datarequest@showerfiltersuae.ae |
| Data breach reporting | Email: security@showerfiltersuae.ae |
| Privacy escalation (manager) | Phone: +971 4 587 1234 (ext. 200) |
Physical address for privacy legal correspondence:
Legal & Compliance Department – Privacy
Shower Filters UAE
Office No. 407, Building H2, Dubai Silicon Oasis (DSO)
P.O. Box 123456, Dubai
United Arab Emirates
16. Complaints and Regulatory Oversight
If you are not satisfied with our response to your privacy concern, you may file a complaint with:
For UAE residents:
Dubai Economic Department (DED) – Consumer Protection Division
Website: consumerrights.ae
Phone: 600 54 5555
For EU residents:
Your local Data Protection Authority (DPA) – contact details available at edpb.europa.eu
17. Dispute Resolution for Privacy Issues
Any dispute arising from this Privacy Policy shall first be attempted to be resolved through direct negotiation with Shower Filters UAE. If unresolved within 30 days, the dispute shall be submitted to the exclusive jurisdiction of the courts of Dubai, United Arab Emirates.
End of Privacy Policy
Shower Filters UAE – Clean Water, Clean Data.